To build a digital marketing company that is universally known for its personal customer approach and is a market leader in creating dynamic digital spaces for any brand that it represents. Our company, Radiata Solutions LLC, was established in 2012 as an experiment to help one of our family members build a better experience on their website.
That project turned into a passion for us. We became enthralled with helping people develop their messages and stories that they wanted to tell others, in the digital space, about their brand. We were also astonished at the variety of ways in which those messages were conventionally conveyed, because they were being lost, crowded and fragmented across the ever changing technological landscape.
We came together and decided that most companies simply viewed their websites and mobile presence like a billboard rather than a dynamic point of interaction in the digital space. Our data revealed some interesting findings that inspired us to continue with our business:
More simplistic designs with better “calls to action” led more interactions across mobile technology.
It became clear that the old practices of information dumps had cluttered the messages of businesses and these websites needed to be given life and function to be dynamic.
Cross-platform development, led by the website, alongside AdWords campaigns brought significant returns to our clients.